As the Head of Marketing, you will have the exciting opportunity to shape the future of our brand and drive its growth and success through innovative marketing strategies. You will oversee various activities, from social media and digital campaigns to advertising, creative projects, and content generation. You will be responsible for developing and executing comprehensive marketing plans, allocating resources effectively to maximize their impact, and setting ambitious goals for the department that align with our overall business objectives. With your vision, leadership, and expertise, you will elevate our marketing efforts to new heights and position Coliving.com as a leader in our industry. This is a chance to make a lasting impact and drive the long-term success of our business.
Why Join Us?
Leadership Role: Play a pivotal role in shaping the future of urban living and contribute to the strategic direction of a fast-growing company.
Impact: Have a direct impact on our growth trajectory and the opportunity to influence how people experience community living globally.
Innovation: Be part of a culture that is at the forefront of innovation in real estate, technology, and hospitality.
Growth Opportunities: With our rapid expansion, you’ll have numerous opportunities for professional and career advancement.
About Coliving.com
At Coliving.com, we are on a mission to revolutionize the way people find and book the perfect coliving
home.
With the largest selection of coliving properties worldwide, we are committed to helping our users
discover the best options to suit their needs and preferences.
We believe that everyone should have the opportunity to live in a supportive, community-focused
environment, and we are dedicated to making the process of finding and booking a coliving home as easy
and stress-free as possible.
With our commitment to safety and security, users can trust that they are choosing a high-quality,
reliable coliving home when they book through our platform.
By fostering a sense of belonging and connection, we are helping people create meaningful and fulfilling
experiences.
Join us on our journey to change the way we live, work, and thrive together.
Type
Full Time
Location
远程
Salary
To be discussed
Responsibilities
- Craft strategies for all our marketing, including advertising, communications, and content.
- Prepare and manage monthly, quarterly and annual budgets for our marketing needs
- Set, monitor, and report on team goals
- Design branding, positioning, and pricing strategies
- Ensure our brand message is solid and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Monitor competition (acquisitions, pricing changes, and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
Requirements
- Work experience in marketing of marketplaces, preferably in the American or European market
- Experience running successful marketing campaigns
- Solid knowledge of web analytics and Google Adwords
- Experience with CRM software
- Leadership skills with the ability to set and prioritize goals
- Analytical mind
